Posted on August 18 2013
Rad Hourani launched his namesake unisex label in 2007 in Paris. He is a visionary and not only depicts fashion but he defines it as well as giving it cultural resonance. Gender-Agnosticism is the driving conceptual direction in his work, and growing up and living in such different parts of the world has certainly contributed to Hourani's rather holistic design approach.
Rad has since continued to show the ready to wear unisex line “Rad by Rad Hourani” in New York and will continue to present his name sake unisex haute couture collection in Paris.
Since his first show during Paris Haute Couture week in July 2012, Rad Hourani has become the first designer to present a unisex Haute Couture Show in History – hats off to him!
What we love about Rad Hourani is that he creates a luxurious yet affordable lifestyle that has rid itself of any conventional restrictons: No Gender, No Reason, No Rules, Epitomising the values of freedom and unisex elegance.